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The Surprising Force of Unconventional Communication in Reckoning with Climate Change

Right before your eyes, four women “pushed the envelope” of the assumptions that have constrained efforts to persuade the public to pay attention to climate change and closely related environmental issues. By 12:30 p.m. on April Fools’ Day, the “envelope” of conventional thinking was “pushed” with such grace, humor, and good nature (pun totally intended)—that attendees and participants was positioned to head back into the world with a dramatically (here, too, pun fully intended) expanded sense of possibility, liberated—if they so choose—to join the cause of Hopeless Optimism.