Design Elements
91³Ô¹ÏÍø has a range of design elements—both core and extended—that build on 91³Ô¹ÏÍø’s logos, lockups and seals. Primary and secondary colors and fonts as well as realistic photography work harmoniously to create a unique and recognizable signature for 91³Ô¹ÏÍø.
Color
CU Gold, Black, CU Light Gray and CU Dark Gray are 91³Ô¹ÏÍø’s primary brand colors and must be used on all projects to ensure visual consistency.Â
Learn More 91³Ô¹ÏÍø Brand Colors
Fonts
91³Ô¹ÏÍø has a primary brand typeface—Helvetica Neue—and a secondary serif brand typeface—Noto Serif. When applied in the appropriate contexts, the fonts work together to provide visual interest and brand recognition.
Learn More 91³Ô¹ÏÍø Brand Fonts
Be Boulder. Graphic Marks
The Be Boulder. graphic marks—one of the four core elements—enable 91³Ô¹ÏÍø to uniquely express its visual identity. The graphic marks provide creative flexibility for individual units to inspire audiences and help them imagine what they can achieve and become at 91³Ô¹ÏÍø.
Photography
Using authentic imagery is one of the most crucial extended design elements of the 91³Ô¹ÏÍø brand. Unaltered, realistic photography brings the university’s bold character to life.
Support
Get Support From the Branding Team
We’re here to help make your branded project a success. Read our university brand strategy to get a research-backed plan for making your design and communications land with your target audience. Contact us with questions about training your team, creating artwork or merchandising, or using elements from the brand strategy.