91³Ô¹ÏÍø

91³Ô¹ÏÍø has a range of design elements—both core and extended—that build on 91³Ô¹ÏÍø’s logos, lockups and seals. Primary and secondary colors and fonts as well as realistic photography work harmoniously to create a unique and recognizable signature for 91³Ô¹ÏÍø.

Color

CU Gold, Black, CU Light Gray and CU Dark Gray are 91³Ô¹ÏÍø’s primary brand colors and must be used on all projects to ensure visual consistency. 

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Fonts

91³Ô¹ÏÍø has a primary brand typeface—Helvetica Neue—and a secondary serif brand typeface—Noto Serif. When applied in the appropriate contexts, the fonts work together to provide visual interest and brand recognition.

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Be Boulder. Graphic Marks

The Be Boulder. graphic marks—one of the four core elements—enable 91³Ô¹ÏÍø to uniquely expres